Boost Your Brand - How LinkedIn and PR Work Together for Greater Exposure

If you’re looking to boost your brand, personal or business, then you’ll love this special collaboration I’m doing with my fellow strategist, Nicola Millington.

In the competitive world of business today, amplifying your brand’s visibility is crucial—and no one understands this better than Nicola. With over 20 years of experience in the public relations industry, Nicola has honed her expertise in helping businesses build strong, lasting reputations.

We’re each writing our own blogs—Nicola exploring broader PR tactics, and me diving into the LinkedIn angle—so you get two perspectives on how to make your brand shine in the spotlight.

Whether you’re a solo entrepreneur, part of a corporate team, or anywhere in between, these tips will help you stand out. Plus, we’ll both be speaking at the upcoming Double Up: Access More event, powered by BUD Leaders on the 28th Feb 2025; you can book your tickets here and join us for a dynamic session where we’ll show you how PR and LinkedIn work hand in hand to boost your visibility—no matter your industry or background.

Why LinkedIn is Your Not-So-Secret Weapon

People often see LinkedIn as a job-search tool, but it’s evolved into a powerhouse for brand building and networking. Unlike many social media platforms geared toward casual updates, LinkedIn is purpose-built for business.

That means decision-makers, journalists, potential collaborators, and clients are browsing—looking for trustworthy, knowledgeable professionals. If you’re leveraging PR efforts to get your story out there, LinkedIn can multiply that impact by giving you a direct channel to those who matter most.

Keep reading for a collection of powerful LinkedIn tactics that you can implement to amplify your brand’s visibility..

1. Make Your Profile PR-Ready

Journalists and event organisers often skim your LinkedIn before deciding whether to connect or feature you.

So treat your profile like a PR one-sheet:

• Headline & Summary - Convey your unique value fast—think “I help [X group] achieve [Y results].”

• Visuals - Use a professional headshot or a clear, friendly photo.

• Evidence of Expertise - Recommendations and endorsements go a long way in building instant trust.

Once you start getting noticed you will want to leverage LinkedIn’s “Who’s Viewed Your Profile” tool, check out my blog on how to optimise your profile and use LinkedIn’s “Who’s Viewed Your Profile” tool effectively.

2. Create Content That Shouts “Expert”

When Nicola talks about PR, she underscores the power of storytelling—media outlets crave relatable, insightful voices. LinkedIn is where you can demonstrate that thought leadership:

• Short Posts with Big Impact - Share industry tips, personal anecdotes, or behind-the-scenes glimpses of your work.

• Long-Form Articles - Deep dives into hot topics can really show off your expertise.

• Video or Live Streams - If you’re comfortable on camera, it’s a brilliant way to form a personal connection with your audience.

  Once you start gaining press coverage, it’s not enough to simply share it and move on. As Nicola Millington suggests in her blog, use LinkedIn to thank journalists and amplify your PR efforts even further.

  Tag the journalists, share the coverage, and add your insights to the conversation. This not only shows your appreciation but also positions you as a valuable contributor in their media ecosystem.

3. Engage with Intent

PR is all about building relationships, and LinkedIn excels at making that happen. To get the most from your efforts:

• Join the Conversation - Comment on posts from influencers, journalists, or fellow business owners to start meaningful discussions.

• Stay Active in Groups - Look for LinkedIn Groups in your niche or industry; share your insights and genuinely connect.

• Customise Your DMs - Whether you’re reaching out to a potential collaborator or responding to a new connection, show genuine interest in their work.

4. Tap Into the Power of Events

Double Up: Access More, powered by BUD Leaders, is the perfect example of why in-person and virtual events are a game-changer.

At events like this:

• You get face-to-face networking, which can lead to deeper connections than online chats.

• You can refine your pitch, pick up PR tips from experts and learn how to position yourself effectively.

• Discover new strategies tips to implement them the right away.

  📣 Let me just drop anther PSA here...Come along to the Double Up: Access More one-day leadership event hosted by BUD Leaders, for SMEs, corporate representatives, female leaders (particularly from global majority communities), and their allies it's going to be awesome! Grab your ticket here.

  

5. Grow Your Brand Beyond LinkedIn

Of course, LinkedIn is just one piece of the puzzle. Broad PR campaigns—like those Nicola Millington specialises in—can land you media interviews, speaking opportunities, and podcast features.

By aligning your online presence with offline exposure, you’ll become the go-to authority in your field. For Nicola’s insights on building a robust PR foundation, hop over to her latest post and take a read.

Let me wrap this up...

Your brand deserves to be seen and heard.

LinkedIn is a powerful megaphone, and PR is the strategic plan that tells you what to say and who to say it to. Together, they help you connect with the right people, create memorable content, and showcase your expertise.

I love that you have made it down here, but I'd love it more if you took action and put these recommendations into action; to help you over the line, I have create a downloadable checklist that you can use to get the results that you deserve.

If you want to delve deeper, come see us at the Double Up: Access More event.

Nicola Millington and I will be teaming up to show you how PR and LinkedIn can take your brand from unnoticed to unstoppable.

See you there—and don’t forget to check out Nicola Millington's companion blog to get the full PR perspective!

P.S. If you’re ready to build a powerful LinkedIn presence, don’t miss my ultimate guide for female entrepreneurs looking to attract clients and grow their business.