Mastering Video Marketing for LinkedIn Lead Generation

If I'm the first to tell you that standing out on LinkedIn is key, then boy am I glad you're here! Because LinkedIn video marketing is blowing up...We all know that the platform is a powerhouse for professional networking, but did you know it has recently started offering a unique opportunity to leverage video content for lead generation?

Whether you're using live or pre-recorded videos, understanding how to effectively create and share your content can make all the difference.

Want to dive deeper into this topic? I recently covered this in my latest podcast episode, where I break down how LinkedIn video can be a game-changer for lead generation.

🎙️ Listen to it here and discover the strategies I use with my clients to create engaging video content that actually converts

Now, let’s get into the different types of video content on LinkedIn and how you can use them to grow your brand and generate leads.

Types of LinkedIn Video Content

LinkedIn supports both live and pre-recorded videos, each serving different purposes.

Live videos are perfect for real-time engagement and interaction, allowing you to connect with your audience instantly.

Pre-recorded videos, on the other hand, offer the chance to create polished, evergreen content such as tutorials, testimonials, and more.

Hosting live videos is just one way to amplify your brand’s visibility. Discover how LinkedIn and PR can work together to boost your brand’s exposure.

Creating Engaging LinkedIn Video Content

Overcoming camera shyness is a common hurdle, but with a few strategies, you can shine on camera.

Start small and remember your purpose, practice speaking in front of the camera, and do a test run with no one watching.

Using notes can help keep your thoughts organised.

I encourage my clients to celebrate small wins to boost their confidence along the way and you should do the same...

Confidence on video is key, but so is ensuring your content attracts the right audience. Learn how to turn LinkedIn profile views into high-ticket leads.

Leveraging Live Video for Lead Generation

Preparation is key when going live.

Promote your live sessions in advance to build anticipation. During the live video, engage with your audience by addressing comments and questions.

This interaction not only builds rapport but also encourages viewers to share your content, expanding your reach.

A strong content strategy is the foundation of LinkedIn success. Get practical tips from my LinkedIn strategy guide for female entrepreneurs.

Utilising Pre-Recorded LinkedIn Video for Lead Generation

Pre-recorded videos like tutorials and talking head videos allow you to present your expertise in a controlled environment.

Ensure your videos are clear and concise, with good lighting and audio.

Adding subtitles can make your content more accessible and engaging captions can draw in viewers.

Best Practices for Video on LinkedIn

When crafting your LinkedIn video posts, pay attention to lighting and sound quality.

Subtitles are crucial for accessibility, and an engaging caption can entice viewers to watch.

Don’t forget to include a clear call-to-action (CTA) to guide your audience on what to do next.

Let me wrap this up...

To help you put these strategies into action, I’ve created a free, downloadable LinkedIn Video Checklist.

Grab your copy here to ensure you're covering all the key steps for creating high-impact LinkedIn videos!

By mastering video content on LinkedIn, you can significantly boost your lead generation efforts.

Whether through live interactions or carefully crafted pre-recorded videos, video content can effectively convey your message and engage your audience.

So gear up, start small, and take that first step towards becoming a LinkedIn video pro!

Leave me a comment, let me know if you will start with creating pre-recorded video or go life...